Rockerline Clothing/ Photography

How long has it been running for?
-Four years
It is a small action sports business and started as an interest. Sells mens and womens clothes.
Uses photography to portray images of cultural lifestyle (to help support marketing activities)
Shares on social media to generate interest
Explored photography to help promote business
Problem was startig from scratch

Considers himself semmi-proffessional


Started to enjoy photography, really liked working around people. Started portraits/wedding/celebration photography.
-f6.8 other

Range of skills



-Reasons were to help him put his products name out there annd get a wider audience

Likes to try;







File- open- select

Camera Raw is the editing before the official edit.

Temperature means white balance.

Can change exposure

When on Photoshop-


  • Pull out saturation by going on hue saturation
  • Image – adjustments – B&W
  • **Layer adjust – solid colour – Black – normal – colour


  • Image – adjust – contrast
  • **O – Curves adjustment layer – a slight S


  • Get tool from left side of the program and click on blemishes
  • Large blemishes need the patch tool where you draw around the area


  • Filter- liquefy


  • Filter – Sharpen – Unsharp mask

Saving images;

  • Raw=original
  • Hi-res- jpg (12)
  • Web-jpg, 8, go to image, size and change to pixels- put highest number to 2000


Richard Avedon

Richard Avedon was a photographer, famous for fashion and Portrait photography. He became well known in the fifties for his work. Taking photos of Marilyn Monroe, Audrey Hepburn, Elizabeth Taylor, etc. In the Fifties, he was known as ‘photographies brightest star’.

However, years (1946) before that he went to Paris which gave him the freedom to get photos of the French fashion- France was the capital of fashion. His photos truly give the viewer the belief of romance and his photos were very flowing- photographers before him made their models into statues and there was barely any emotion.

His family were a great help when he was growing up. His Father owned a fashion shop called Avedon’s, his sister was his model/muse and his mother taught him to be very open and express himself.  

Avedon had a signature to his work; the use of a white background. He tried to get raw photos of people so he could show the true emotions of his models. His own son said that he brought out the tragedy of people in photos.

Avedon took photos of his fears and always followed political concerns and his photos would show stories.  He took photos of his father dying which were, and still are, controversial. Avedon took personal photographs and even admitted that a part of him was in each photograph. To me many of his photographs show sadness and pain and he showed this through the eyes of his subjects. To say that he thought that something of him was in every, or many, photo(s) it could suggest that he was a very sad man.

David Bailey

David Bailey, an English photographer has helped change the ways of photography (especially Fashion). Bailey got photos of people like Jean Shrimpton and Marie Helvin and even the queen. His black and white photography is the best to me as it really shows emotions and feeling. I suppose there is a grunge look to some of his images as well.

Bailey’s work reflected the 60s trend. Bailey’s creative work went as far as directing tv shows and making books. One of his books included the nude images of Marie Helvin. This created controversy as, apparently, she didn’t give consent to him releasing the photos publicly. Women actually liked the book whereas men didn’t.

His images were not only provocative but they broke tradition. He would talk to models before taking photographs of them. He was very dominant when he was in the studio and had control of what happened. His work became quick and efficient. He became so well liked and popular that celebs would go to his house studio. Alice Cooper specifically chose Bailey as the photographer for Billion Dollar Babies (an album)- this caused a lot of trouble with laws as the amount of money used was vast and the money could’ve been classed as a breach of counterfeiting laws. His Warhol show actually got his contract with the BBC cancelled.

He wanted location shots, which are more romantic, so he went to places like turkey, Egypt, Papua new guinea and Hong Kong. The shoots from Turkey were symbolic, exotic, cultural but subtle and had realism with them. The shoot got him a 14-page spread. Papua new Guinea was remote and very dangerous yet he still went which shows that he is a very dedicated worker. His Hong Kong shoot showed the struggles and sadness which hit the public.

In 1972 Bailey Started to publish a magazine called Ritz. The magazine was about fashion and photography. This was the start of the Paparazzi and very important people bought it.He soon left that business in 1980 and left the other co-owner to own it. By 1976 people, especially vogue, thought he had ‘burnt himself out’.

David Bailey kept pushing boundaries and that is what got him famous. If he hadn’t have done this then Photography wouldn’t be how it is today. I personally love David Bailey as an artist. All of his images have emotion and feeling. Every person in his photographs have character and tell a story.

Studio Safety

Tripping; Make sure that all wires are taped down (perhaps with colourful tape) and all tripods, lights and backgrounds are secure or out of the way. Make sure that everything is secure so nothing can fall out of place and hurt someone.

Lights; Make sure that people with epilepsy or other disabilities/illnesses that are affected by the lights are not in the studio when the lights are in use. The darkness makes it hard to notice things like wires on the floor so people who are in the studio need to be more aware of their surroundings. Do not touch the bulbs when they are on, turn them off and wait about ten minutes until you touch the lights or else they can cause severe burns.

Drinks; Keep any liquids away from the studio at all times so there can be no electrical hazards.

Bumps; Make sure lights, wires and other things that hang are out of the way so no one will get hurt from them.


Seven fashion photos that changed the world

Cecil Beaton-1930s, Designer of My Fair Lady. The  ‘White Panama hat’ photo was to promote the hat, not the model. The composition makes it much easier to focus on the hat rather than her. His photo is soft and the model has a look of sadness/awe. Rankin’s photo is too crisp (from lack of age) and the model’s head is too prominent and stiff.

Erwin Blumenfeld– 1950 cover of vogue, pop art effect. The idea of just an eye and lips shouldn’t work but it does. Erwin would actually  paint over his images and the image looks moody, soft and seductive, whereas, Rankin’s looks cheeky and very sexual. The original photo wasn’t as cheeky. The original was smooth and it reminds me of a film when the girl, or man, is across the room and is giving another person a seductive look. It is subtle in the facial movement but when you see the eye you see real emotion. With Rankin’s photo you cannot see that.

David Bailey– vogue 1963. He used a Roliflex double lens reflex camera. When Rankin used the Roliflex he admitted that he had no clue on how to use it. To say he wanted to recreate the images he didn’t use the same props or models. What I mean by this is that he used a blonde model instead of a brunette which changed the dynamic of the photo. It went from an intimate photograph between boyfriend (David Bailey) and his girlfriend to a photo between Rankin and his girlfriend staging the original photo.

Richard Avedon– He was more into European photography and in 1955, Dovina with elephants, became famous for the fashion industry. The original photo is much more natural than Rankin’s. The original image makes it look like the model is actually touching the elephants and that there is nothing holding her back. The elephants, though chained, look more natural and free.

Herb Ritts– 1984, Fred with Tires. Rankin had trouble doing this photo, perhaps due to his sexuality. Rankin, a heterosexual, mentioned that he couldn’t get as intimate with his male model as he could with a female model. Most of Ritts’ photos emphasized peoples bodies and it was rare that he ever emphasized vulnerability or flaws. The photo has perfect exposure and shows the veins and muscles well because of the shadow and light.

Helmut Newton– The Rue Aubriot from 1975 seemed lonely and intimate but it catches the viewer straight away. The image where the girl in the suit is on her own is as if she just paused in the street for a shot whereas, Rankin’s looks like she is uncomfortable, stiff even. It isn’t just one photo in the series, though, no, it is three. The first one is where she stands alone, the second is when the two women stand next to each other and the third is the naked woman and the woman in the suit kissing. Rankin only did the first two images and made the images seem awkward. Helmut made the images new and daring. The story of a tall woman on her own to then meet a naked lady and then to kiss, this was very intimate and could’ve been classed as pornographic.

Guy Bourdin– 1970 vogue. He made his images pop with color and has a great eye for lighting and shadow. The black floor, pink wall and paleness of her skin made it so the outfit she is wearing is the main focus of attention. Rankin’s version is terrible in comparison to Bourdin’s. He dresses the model in red tights, blue heals and her hair is blonde and brown when Bourdin only dressed his model in the black body suit, thin strapy gold/silver heals and her red-brown hair is soft instead of striking. Bourdin’s photo has a more natural feel to the light where as Rankin’s is harsh.