Artist statement

Dannielle Drayton, is a level three Photography student at Rotherham College. She will be progressing to the extended diploma in September.
She has loved nature ever since she was young. Her work here explores the relationship between light and flowers.
Dannielle loves how simple certain flowers can look, so at first, the theme was simply to be flowers in their natural environment; Dannielle looked into how to correctly use the mixture of light and flowers and with the influences of Harold Davis and Heather Angel, decided upon lighting the flowers in this way.
She believes the simplicity of the context, the style of lighting, and how the light illuminates the flowers, allows the viewer to focus fully on the content within the frame.
Dannielle has always liked more simplistic/minimalistic images, so this project was very fitting for her.

Task 2


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Reflection on feedback (7th April)

Today I had to present my work to one of my tutors and get feedback. It was supposed to be in front of the class but I wasn’t in so I had to  do it another day and I went into a separate room so i just presented to my tutor. The presentation was short and sweet.

This is what was said/decided:


I want to use foam board for my photographs in my exhibition so the images aren’t flush against the wall. This is one of the cheapest and easiest ways to showcase work. The prices for foam board were just in my budget. There are some prices below:-

Hobbycraft- £9 for five pieces of A3
Works- £5 for five pieces of A3

I decided to go for the foam board from The Works as it was cheaper and it was still good quality.

The paper I will print my images onto costs roughly fifteen pence per sheet and will be printed from a canon printer onto canon paper. The paper, to me, seems to be luster paper. I think the prints will turn out really well- the images should be clear and sharp with colour, the paper should be nice and smooth with a mixture of a glossy and matte finish. The prints will only take a matter of minutes to print which makes it a lot easier as I can get on with my written work.


My tutor and I talked and he suggested I use the hashtags on Instagram and to create my own so when people click on it, it will be just my images (or a groups images). I decided to share my work on both Facebook and Instagram as together, they had a bigger audience which meant more people would see my work.


I will use Instagram to publish my work and show progress. With Instagram you can use hashtags so people can find your work quicker and easier. Instagram is international so a lot of people will see my work if they look through the hashtags I used.

Behind the scenes-

To show my progress I will be showing photos (and maybe videos) of my work. For instance, I will be showing images of my light box and the set up so people can see how I did my work. Doing this will also improve my grade.

Getting the grade I want-

In order to get the grade I want (a distinction) I have to compare and critically analyse all of my work.

To critically analyse my work I had to research, give a balance of pros and cons about my work, give relevant evidence and give a clear presentation.I have to make sure my practical work is good, show how I have done my work and show how I have edited the images from taking the shot to how they are when they are printed. I have to make sure all of my written work has at least the minimum amount of words needed but the work has to reach expectations and be good quality.

Task 1



I really like the idea of doing two things and comparing them. I want to do street/architecture photography as well as flower photography and I would print them onto postcards. I want the street busy and alive, in black and white and the flowers dead and in colour.

Street Photography-

I haven’t really done street photography before so it will be a challenge and I may not like it. I am going to go out and about to have a go at it before I actually decide on doing it. I do want the street photography to not just be people- I want buildings and such to be in the photographs so there are more elements to give it a better story.

Flower Photography-

I have experience with flower/nature photography and I do enjoy it which means that I will like to do this for the exhibition and I will most likely be happy with my end result.

Photographers I looked at:

Paul Crespel-

Paul is a street photographer in Italy. I have been following his photography for years now as I really do like his work. Almost all of his work is black and white which gives the photos he takes more of a feel to me. There is something about black and white images that are nice to see. It could be the sharpness that tends to be shown. One mohawk is dark and is slightly in front of the white mohawk which makes a nice contrast. The tips of the two mohawks draw attention so it makes a nice focal area. It also seems to be where there are larger spaces of white or black (in the background) then there is the opposite colour in the foreground to compliment it.

Eugène Atget-


Eugene took photos to document things and he sold them to artists. I really like Eugene’s work, he didn’t just take photos of streets and architecture but he also did photos of trees and nature (which is what I want to do). His photography is all black and white and sepia which is how I want my street photography to be like. The exposure is off (the building seems to blend with the sky and in some places it looks like the sky is partially covering part of a building) but the image works.



I love how dark and mysterious Brassai’s photos can be. I like that the boats are really dark and that the sky is foggy and bright but the Eiffel Tower is dark and slightly out of focus (not too dark as it looks out of place and only out of focus as the focal point seems to be the tip of the boats and the bridge). The darkness makes the image stand out as it is more moody and more often than not the images are crisp black and white. 

John Hinde-


John Hinde is famous for taking photographs for postcards.I feel like even though the photos are nice (and very 1960s/70s) but they are really generic. Very tourist-y. The image does have a nice composition and the balance of people, buildings and sky is quite nice. I do not want my images to be generic or to look like they are just images of tourist attractions, I want them more classy- crisper.

Heather Angel (Flower)-


Heather is a nature photographer and takes many macro images. Heather gets a lot of detail in her images and they are more often than not close up images where it the image shows just one flower/insect. The images that have black backgrounds are quite vibrant as the flowers she uses are bright and they go well with the black. I like the contrast between the flower and the background and will probably have this sort of image in mind when I take my photos.

Karl Blossfeldt (Flower)-


Blossfeldt’s images are quite educational as they show the structures of flowers. The images also depict things such as tendrils and seeds. The images are very intricate (as they are needed to be) but to me they are also bland- there is no definite sharpness to the images in terms of contrast. This could be because of age.

Books I looked at:

Boring Postcards Edited by Martin Parr-
This book was actually better than it sounds. It shows postcards from different decades and shows what sort of thing I should or should not avoid. There was no writing so I didn’t get any information but that didn’t matter as the photographs themselves were helpful enough. The book showed me the different sort of postcards there are; rectangular with straight edges and full colour; rectangular with crimped edges and no colour; rectangular with no colour and a white border; rectangular with or without colour with a little border at the bottom with the location of the photograph.

Bystander: A history of Street Photography by Colin Westerbeck and Joel Meyerowitz –
This book is quite informative as it is the history of street photography (as it says in the title). It is interesting in that respect and I am happy it shows the photos through the years as it can give me inspiration for photographs but I didn’t really want the information it was giving me (save for the parts about Robert Frank).


My idea was to take either flower or street photography (or even both) and print it in a postcard format- with writing on the back and everything. I would like to have the postcards to have the image and then a thin white border. I think the black and white images, especially, could look really classy.


Price- This can vary as I do have the paper but its whether or not i can find a good printer and such
Size-6×4 OR 7×5
Type of paper- I was thinking of doing the 6×4 Matte and the 7×5 Glossy. I think the contrast would like nice but I think I would have to make test prints to see how they look
Colour- I am thinking about having black and white street photographs and colour flowers. This would give a big contrast but it could make it clash: again, I would need to do tests for this before I actually decided.
Audience- I have no idea who the audience is but I think my themes could fit with all audiences.
Positioning- TBD

SECOND IDEA (The idea I am going to do)

My second Idea is where I just take photographs of flowers/leaves. This will be where I have a lightbox and I place the flowers on it. This will cause a translucent effect just like Harold Davis’ images. To make my images different I will use, different coloured card and either place the flowers in places I would think are nice or I will take images of how the flowers actually stood and place them in that sort of array.

I will need to make myself a light box as I do not have the money for an actual light box, I have done a lot of research on how to make one and it doesn’t seem too hard.

Photographers I looked at:

I looked at Heather Angel and Karl Blossfeldt (see above).
Books/other material I looked at:

Harold Davis’ website

Case study: Harold Davis (Flower)-

Harold Davis (born 1953, New Jersey) is a professional photographer and digital artist who has made many books (some of which are bestselling). When he was a child his parents gave him a camera and he fell for the activity. He was also interested in painting which made him study the subject at the Art Students League. After a brief (about ten years) break from photography (so he could ‘recharge’ and get more inspiration) he came back and then included his art skills, thus, the digital art photography was introduced. Harold uses different types of paper for his prints such as; Unryu Washi; Moab Slickrock; Koso Washi, Lasal exhibition Luster photographic paper, etc. I will not be able to use these types of paper as they are really expensive.Translucency of Rosa

I picked Harold Davis because his images are very interesting to see and I haven’t seen other photographers do this with flowers (I have seen it happen with fruit). The translucency is interesting and the images are different- the image above is very bright and summery. The image below is dark but shows a lot of detail and the centre is brighter than the outer petals which gives a good gradient.


Harold uses a light box (one that you trace art from, not a light box what you would use as a mini studio) to place the flowers on and has a light from below, which makes the flower translucent. I will use different card to make different backgrounds and effects for my images, I will also use different depths of field for my images. I could use different textures and effects in photoshop but I doubt I will do this as, for me, that is the use of too much photoshop and I could get/create the backgrounds myself.

Davis’ website has a FAQ section where he answers questions about his photography. This made it so I could figure out how to take the photographs like he did. I will have to edit the images (layer stack) but that should be all. The use of photoshop in this project will make it so I improve my editing skills. Luckily (as I am not the biggest fan of photoshop), I will not be changing the images too drastically as all I am doing is layering, maybe cropping and putting my name on the photograph.

The images he takes are High Dynamic Range (HDR), this is where the images are shot in greater detail- there are normally several images taken of different exposure and then they are layered to make a full image. The image shows more because each exposure will get different detail and colour so when they are layered the images should create a very detailed dynamic. Each image would be very unique so it will be interesting to see how they turn out.

The photographs do not have a narrative per say. The images will have meaning but no story. However, each flower will mean something different:

Daffodil (March)- Chivalry
Daisy (April)- Innocence
Lavender- Distrust
Pansy- Loving thoughts
Peony (April)- Healing
Poppy- Consolation
Rose (June)-

pink admiration/appreciation
red passionate love
red & white unity
white purity
yellow friendship


pink caring
purple royalty
red declaration of love
white forgiveness
yellow hopelessly in love

Lily (May)-
Yarrow- Good fortune

At least 14p
Size- I want at least two A3 images and then some smaller ones
Type of paper- I think both Matte and Gloss would look nice for what I am trying to show
Colour- I want the photographs to be colour as this will show the translucence of the flowers

THIRD IDEA (back up plan)

I really like the idea of doing the comparison but I am not fully sure on whether the street photography would work well for me as I am normally a shy person when it comes to new people so I would feel quite awkward. The third idea would be dangling photos of flowers slowly dying in a clock like motion. This could be tricky as I have no clue how long it takes for a flower to die.

This is the last plan. If my Flower photography (the light box idea) doesn’t work then I will do the street/architecture and flower photography comparison idea and if that doesn’t work then I will use this third idea.

Promoting and Advertising-

To promote and advertise my work/the exhibition I would mainly use social media- Instagram, Twitter, Facebook, etc. I would use social media as it is free and will be promoted internationally instead of just being regionally. I could make flyers or make ads for newspapers but I don’t think I would have the money to do that.

The entire class will have a group event on facebook where we can invite people and we will see who is coming.

Points of Inspiration- Don McCullin

  • Show ordinary workers?
  • Show events- beginning/start/end
  • Be risky
  • Give dignity

Think of

  • Ethics
  • Empathy
  • Composition
  • The little things
  • Being passionate
  • A3- 14p-

Ethical issues and such- Dougie

  • Would you throw your camera in a persons face?

NearPod Lesson-

Today (20th-3rd-17), we did an online lesson. This meant that we had to log in and do a set of questions/tasks. We did tasks such as; ‘write how you can generate ideas’. The lesson did help in terms of getting new ideas. In this lesson I learnt how to generate ideas more creatively. The lesson showed how other people thought creatively and then we looked at a video, which was about different ideas, and it made it so I realised that I should think more out of the box. I thought about how else I could get better ideas and these are some of the activities I could do:

  1. Mindmap
  2. Draw
  3. Talk to a group of people, not just one person
  4. Think whilst listening to music

Introduction to Project 3

Learning outcomes:

1.Understand the requirements of a creative media production project
-Analyse the requirements of a creative media production project

2.Be able to use research methods to inform ideas for creative media production
-Review a range of research  sources to support a creative media production project
-Interpret research to develop ideas and effectively communicate to an audience

3. Be able to use skills, knowledge and understanding in the completion of a creative media project
-Apply practical skills, knowledge and understanding to complete a creative media project within an agreed timeline

4. Be able to evaluate a creative media project
-Critically evaluate a creative media project against the agreed requirements and parameters


Task 1 (1.1/2.1/2.2)
-Select a genre or area of photography to develop for the exhibition
-Conduct research around the area and influences
-Develop Ideas and effectively communicate the intended outcomes
-Investigate and devise how the images/project will be displayed
-Consider printing/projecting/framing/colour
-Consider the audience
-Investigate ways to promote and advertise
Task 2 (1.1/2.1/2.2)- 3rd-4-17
-Project proposal presentation- minimum 10 minute, project ideas, research findings, influences, mood boards, production plan
-Analyse and evaluate project and refine ideas before moving forward- minimum of 500 words
Task 3 (3.1/4.1)- 22nd-5-17
-Begin to create the practical element of this project
-Create test work which challenges your practical skills and knowledge
-Adjust the production plan as you discover and solve practical and theoretical problems
-Show work to the lecturer to gain formative feedback and advice throughout
-Reflect and evaluate at each stage
-Ensure everything is recorded
-Generate final portfolio (min 10 images)
Task 4 (4.1)- 29th-5-17
-Before showing work in exhibition, present the work to lecturers and peers for more feedback
-Create a 1000 word critical evaluation
-Print/Hang/Curate the exhibition- do this the week comensing29th of may



Project brief-

“For this Project you will be introduced to the idea of utilising both visuals and audio technology to create an interactive piece of work. You will research, contextualize and record evidence of your work on your WordPress blog.”

This evaluation will discuss and compare a range of critical perspectives, contexts and research tools that have influenced my work.


I have had four ideas all together; do a promotional video for Rain Rescue and 8Below, Life of a dog and then how society has changed for 16-20 year olds from the 1960s to now. I looked at all sorts of videos to give me inspiration. I looked at Dogs trust videos, adverts, short films, etc. I found that videos with animals and documentaries stood out to me so when I was first talking with one of my tutors about it I thought of going to a zoo or something to do a video about the lives of animals in captivity but I then changed it to doing a promotional video- that obviously didn’t go well.

I looked at sound by watching videos from WatchMojo (top ten movie sounds) and a behind the scenes documentary of Star Wars: Episode II- Attack Of The Clones. I didn’t really get inspiration from those videos apart from the documentary scene where it was like George Lucas talking to the camera. The Star Wars documentary was good to watch as it showed what you could use for different effects.

Screen Shot 2017-03-03 at 09.46.41.png

I looked at all sorts of rescues to see which were closest and which would be the best for me to do. I chose Rain Rescue as I rescued a dog from there myself and my mum is still in contact with them. I then chose 8Below as my tutor knows the owner. As I had this idea in my mind I then looked at different rescues and the different videos they would share to either get the public to adopt dogs or just promote their rescue.

When those plans fell through I then decided to do the life of a dog which meant that I had to look up any  videos about dogs. It worked as I managed to get up more original ideas from this. I got my dogs toys and treats so the would be more active but you really cannot rely on dogs when it comes to them being playful because some days they will do nothing at all, no matter how hard you coax them.

After that also fell through I then talked with a friend and asked what I could do or if she had any ideas. She had some ideas but they were still not something I wanted to do or something that I had faith in. I wanted to do a documentary/interview type video so this meant I had to question people. I eventually had an idea of asking people who were born in different eras what it was like when they were 16. I did a lot of mind mapping and drawings to try and get my idea smoothed out. I was going to interview Tom (my Grandad) and Liam (my brother) to compare the two but the camera would not focus so most of my footage was blurry and I had so much audio that the video would be about 10 minutes long. Eventually, I decided to just interview Tom and use photos of when he was younger and then put them in chronological order to when I was born. Due to feedback, I would like to get more photos of Tom now.

My audiovisual is heavily influenced by found photography. Found photography is “Found photography is a genre of photography and/or visual art based on the recovery of lost, unclaimed, or discarded photographs.“- Wikipedia. I used images that were from my family, so some of the photos were from my family and others were from friends of theirs- or even professional photographers. Sadly, because of the age of most of the photographs there is no definite photographer to each photograph.


This photograph (and the other black and white photos from the wedding) are from a Mr Hoyland.

One artist that does Found Photography is called Lisa Kokin. She gets photographs and sews them. She ‘give them new lives and rescue them from the obscurity they would be headed for were it not for me, humble servant of the arts.’- a direct quote from her website. I really like the idea of giving photographs a new life but I also find it quite intrusive.


I started by looking into short films and adverts to get ideas and then I did mind maps to build on my ideas. I then changed my idea and worked on that.

Rain Rescue/8Below-

Both of these rescues/charities are good to work with as it would be great to make a promotional video for them. Rain Rescue sadly had to decline and they are a busy and small centre, which is understandable. 8Below and I had communication issues (on both parts) which is a shame. So, I had to think of a new idea last minute. The mind maps below were very helpful


Life of a dog-

I would video my dog and give the story of how we got him and he got a new dog as a friend. I would use videos and photos to show how they have grown and then use text on the video to be used as the speech. The sound would be of the dogs playing.

I would rather not do this as for me it feels quite cringe and it honestly just doesn’t click with me. I have been talking with other people about what I could do and something I thought of was interviewing different generations and comparing what life was like then and what it is like now.


-Now, I like this plan a lot. It means I can talk to people and show others the differences of how life is now compared to other generations when they were ages 16 to 21. I plan to interview at least one person from each generation (there are three generations I can talk to) and ask them a series of questions and get them to elaborate certain answers. What I will do is get photos of them and put the audio over the photos.

-I used this plan and worked from it. Instead of talking to various people, I just talked to My Grandad, Tom, to show what it was like when he was younger. I then put photos from when was a teen up until I was born. Most were of him in his thirties. I then used photos of my mum and uncle to show that he had children. I had  a lot of audio (some of which I had to cut out) and not enough photos which made things difficult

Reflection on my practical work-


§ Miscommunication with one of the rescues
§ Declined by another rescue
-Due to scheduling
§ Originality of ideas
-It is hard to think of original ideas as everyday we are influenced by other media and sometimes you think of something that someone has already done even though you had seen their ideas briefly or even years
§ Not having enough photos to fit with my audio
-My Grandad didn’t have a lot of photos of when he was younger as his family didn’t really care for photos at that time. The majority of the photos I got from him were from when he was with my Nanan
§ Timings


§ Talk more to people
– To make sure the plans are sorted and that everything would go smoothly
§ Go to more places
– So there is more chance of getting accepted
§ Make more mind maps of the ideas
– To make sure it is as original as it can be
§ Get more photos, use more time to actually plan for photos
– Use time to find the perfect photos so they make sense and fit well with the topic of the video
§ Plan more and make time key
-My planning was terrible as I felt really pushed due to all of my ideas going terribly wrong. I sort of had a plan in my head but not one on paper and I really regret that so next time I will use a detailed plan.


§ Make titles central
– This will keep it so the viewers do not have to keep flicking from the bottom to the middle
§ Get more recent photos
– This is to show how the people in the video have changed over the years


Screen Shot 2017-03-03 at 09.17.45.png

Before changes



Editing and Publishing-


I found the editing fun. All I really had to do was turn certain photos back to black and white (as they had yellowish tints from age) and crop them so it took little time and effort. It was the putting together and promoting that took me a while. Each photo had to be a certain length of time and then there were title screens and it all went wrong. It got the audio mixed up with the photos so that was frustrating as well.

I put a ‘©’on my video as it is automatic for me to do this on my photos. Having this copyright is to show that it is, in fact, mine.  Technically anything you create is yours from the moment of its creation but not all people look at it that way, in consequence of this, some people will use your work get credit for.Some people register for a copyright- this is not a legal requirement but it is advised as it is more secure than just putting your name on the photo, video, etc. It also costs at least $35.

It isn’t difficult to publish from Premiere; all you have to do is export it. It takes a couple of minutes to export and then it is ready to be shared to youtube and other social media outlets. I then went to put it on a Disc so the audiovisual can be interactive- which is part of what we need to pass this project. I chose to do a disc because a usb could get lost and a disc is easy and simple to do. The disc does have its limits as discs can only go to so many people at a time whereas social media outlets like youtube are international.

I made a 12×12 (cm) cover for the disc case on word- simple and effective. I used ordinary paper and used a photo that was in my audiovisual for the cover. It isn’t like a professional cover but I am happy with it. It can be improved by making more exact measurements and using better paper (probably glossy paper as normal paper is very matte and bland).

Screen Shot 2017-03-03 at 09.13.44.png



After a difficult start, I managed to pull through with my audiovisual. It was hard as I had to rush to finish my video to show it as a presentation, luckily, it looks ok and needs minor editing (I just need to add a few more photos and change the title positions). I did like the project but not as much as project one (the client work) as this one really tested my ability to stick to a plan. It was hard to enjoy a project where everything went wrong for me. When I eventually got things to go right for me, I did start to enjoy the project. It was fun to find out the photos and to get my Grandad to talk about what it is was like when he was my age.

One thing I could have done to improve my work was to start the video earlier on rather than a couple of days before it was due to be presented. It would have prevented a lot of stress and my work would have been better as it would not have been rushed. This means that I would have had a better chance of making a video that I would feel pleased with.

This is my final edit of my audiovisual: